Skyline Exhibits presents the
December 2019 E-TIPS Newsletter


 
Dear Event Marketers,
 
The holiday season is well underway and many of us will be shopping up a storm to get ready for it. Have you ever wondered what you can learn from some of the leaders in online shopping? Well, this month we have some articles about what trade show marketers can learn from Amazon. Like how to use technology for trade show success and how to decode your biggest SEO questions.
 
In addition, we are preparing you for the upcoming Spring trade show season by giving you tips on how to create meeting spaces within your booth that will enable the right conversations to better nurture your business relationships. This is also the perfect time to register for our January webinar: How To Train and Manage Your Booth Staff. And, if your upcoming year has you considering international markets, check out our article: 10 Emerging International Trade Shows. You may want to put some of these on your travel schedule for next year.
 
Wishing you all the best this season and into 2020!
 
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
 
Skyline Exhibits Rental Program
 
December's Featured Articles:

  4 Things Trade Show Marketers Can Learn from Amazon

Since its incorporation in 1994, Amazon has grown from a small startup to today’s Internet juggernaut. So, what can trade show marketers learn from their success? We’ve picked 4 things that any business (small or large, product- or service-oriented) can emulate from the e-commerce giant.

Click here to see the list!

  "Sticky" Trade Show Technology

To help you sort between passing fads and tomorrow’s go-to technology, we’ve put together this summary of exhibition industry tools that have already proven their exhibit merits by gaining wide adoption and distribution by exhibitors and suppliers.

Click here to read our summary.

  Private Meeting Areas at Trade Shows

Many trade shows offer designated lounges that can be used for conducting one-on-one discussions with clients. In this post, we’ll discuss the merits of open, semi-private and exclusive meeting areas, and discuss the pros and cons of each.

Click here to view our reasons as to why you should consider meeting areas.

  10 Emerging International Trade Shows

The international trade show world is experiencing a dramatic shift in attendance. In this post, we’ll look at some new and emerging shows from the apparel, energy, franchise, food and beverage, transportation and travel sectors.

Click here to view our list of the top emerging international trade shows.

  SEO for Face-to-Face Marketers

Every search done on the web falls into one of three categories: navigational, informational and transactional. So what are the difference between the three? Understanding these three different types of user intents is critical for choosing keywords for SEO and online advertising.

Check out our tips to help you find your target audience.

 
Join Us for Our Next New Educational Webinar:
How to Train & Manage Your Booth Staff
TWO CONVENIENT DATES!
Wednesday, January 15, 2020 - 12 PM EST / 11 AM CST
Wednesday, January 22, 2020 - 2 PM EST / 1 PM CST
 
Learn the secrets to training and managing an effective booth staff that properly engages and qualifies attendees. You’ve invested time and money in your next trade show or event, make the most of it by leaving with a list of qualified leads gathered by your booth staff team.
 
Key takeaways include:
  • How to qualify an attendee
  • Tips on how to engage in effective conversations
  • Staff training resources & worksheets
  • How to select motivated staffers
  • And more!
We will also be sharing our stories and will be answering any trade show booth staffing questions you may have.
 
Wednesday, January 15, 2020
12:00 PM EST / 11:00 AM CST
  Wednesday, January 22, 2020
2:00 PM EST / 1:00 PM CST
 
All registrants will receive an email with a link
to watch the recording of the presentation.

  New Book: Trade Show Planning Tips for Success!

In this book, Skyline has compiled 28 blog posts originally published in the Skyline E-TIPS blog. Authors include business owners, event coordinators, sales reps and marketing professionals.

This book is divided into 3 categories: beginners reference tools, planning and budgeting. To request your digital copy, click here.

The Skyline E-TIPS Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
 
Click below to learn more about Skyline:
 
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© 2019 Skyline Exhibits. All rights reserved.
 
Skyline Exhibits
 
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
skyline.com
 
 We wish you success at your next trade show!