Skyline Exhibits presents the
April 2020 E-TIPS Newsletter

Dear Event Marketers,
As you already know, the COVID-19 coronavirus pandemic is impacting the world in an unprecedented way. The exhibition industry is also being affected greatly. Skyline, with the help of some of our partners, have developed some informative blog posts to help you prepare for what we anticipate to be a busy second half of the year for trade shows and events.
We have also included blog posts on other important topics like collecting lead information at your trade shows, the do's and don'ts of renting a kiosk at your next event and an invitation to next month's educational webinar on ways to promote your products in your booth.
We hope that you can look to Skyline for any educational information and quality products when planning for your future trade shows. We are open for business, so feel free to reach out to us anytime for your exhibiting needs.
Matt Bohar
Skyline Exhibits
Skyline On Demand Webinars
April's Featured Articles:

  Solutions for Trade Show Marketing During Unprecedented Times

We are in unprecedented times right now with the COVID-19 coronavirus. We have a list of things you can do to supplement your trade show program while we socially isolate and give this virus time to run its course as well as a few suggestions for what to do with some of your trade show exhibits laying dormant.

Click here to view the list.

  Use the Coronavirus Pause to Improve Your Trade Show Program

Are your company’s exhibits temporarily on the shelf? Well you now have a great window of opportunity to do the research, analysis, brainstorming, and implementation that will improve your trade show results and ROI for years to come.

Click here to check out these tips on how to do it.

  3 Reasons Why Virtual Events Are a Must During Social Distancing

In a time when many organizations are feeling helpless due to COVID-19, it’s important to focus on the things that they can control. While large, in-person gatherings are not acceptable at this time, you can still be interactive with your network on a large scale through virtual events!

Click here to learn how virtual events can help.

  4 Ways to Close the Sale Following Trade Show Cancellations

In times of unforeseen catastrophes, businesses are confronted with unprecedented challenges. Sales and marketing teams are quickly finding their previously planned trade shows and meetings are postponed or cancelled. How, then, can sales leaders, marketing teams, and product managers support business continuity and continue to meet with key clients and prospects under such challenging circumstances? Click here to learn how.

  Best Ways to Collect Lead Information at Trade Shows in 2020

Are you getting ready to attend a trade show (or several shows) later this year? If so, there’s a lot of great technology out there these days that can help you maximize your experience and gather as many leads as possible.

Click here to learn about some of the best trade show lead capture approaches you can take while attending events in 2020.

  The Do's and Don'ts of Kiosk Rental for Trade Shows

Are you getting ready to represent your company at a big trade show later this year? Are you considering renting a kiosk for these events instead of purchasing or building one yourself? Renting a kiosk can be a great way to save money without sacrificing design options.

Click here to learn more about the advantages of kiosk rental.

  What Will Happen to the Trade Show Industry?

With the COVID-19 coronavirus pandemic leading to the cancellation and postponement of most trade shows and events, we must ask the question: what does the future of the industry hold?

Click here to read about what one trade show exhibiting consultant's experience tells her and what she thinks the future holds.

Join Us for Our Next Educational Webinar:
The Best Ways to Promote Your
Products at Trade Shows
Wednesday, May 13, 2020 - 12:00 PM EDT / 11:00 AM CDT
Wednesday, May 20, 2020 - 2:00 PM EDT / 1:00 PM CDT
In this webinar, we'll reveal how to combine merchandising and marketing to make your products the star of the show... whether they are tangible products or an intangible service. You'll learn how to display products to get attention, provide key information, avoid clutter, and get prospects interested.
Topics include:
  • 6 tips for merchandising your physical products, whether they are large, small, or in between, to drive more booth traffic and increase attendee engagement
  • 5 tips for marketing your product so that you also build your brand and communicate your company messages, using the power of words, graphics, and digital technology
  • 3 tips for service companies that lack a physical product to showcase in their booth, but still want to capture attention and persuade attendees
  • Real-life examples including photos and stories about 54 successful exhibits
Attend this webinar and get expert advice on boosting the impact your products can make in advancing booth visitors further in their buying journey.
Then get your trade show marketing questions answered in our lively Q&A session.
click here to register  click here to register
Wednesday, May 13, 2020
12:00 PM EDT / 11:00 AM CDT
  Wednesday, May 20, 2020
2:00 PM EDT / 1:00 PM CDT
All registrants will receive an email with a link
to watch the recording of the presentation.

Better Branding & Booth Design Book   New Digital Book: Better Branding & Booth Design

In this book, Skyline has compiled 29 articles written by multiple authors with over 100 years of combined marketing and sales experience.

These articles combine valuable information about booth branding, booth design and integrating technology into your trade show exhibit. A great tool for any exhibit designer or trade show manager.
From experienced trade show consultants, traditional marketers and digital marketing practitioners, these authors know how to get the attention of trade show attendees in the aisle and how to get them to stop at your booth. Click here to request your copy today!

The Skyline E-TIPS Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
Click below to learn more about Skyline:
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© 2020 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!