Skyline Exhibits presents the
August 2020 E-TIPS Newsletter

Dear Event Marketers,
As the summer starts winding down, the big question on everyone's mind continues to be if trade shows will ever return to normal. In this month's newsletter we have a great article addressing this, as well as an insiders take on the "Together Again Expo" held recently in Orlando.
Trade shows have been an important part of business networking since the very early days of commerce. Check out post on the history of trade shows to learn how. We also discuss the importance of in-person meetings in today's virtual environment. And if you are looking to be more eco-friendly with your giveaways, we cover that too with some great ideas you can use at your next event.
If you have any questions or need help planning for your next trade show or event, feel free to reach out to us. We are open for business.
Matt Bohar
Skyline Exhibits
Get Back to Work Safely with Skyline
August's Featured Articles:

  Trade Shows Will Be Back. Here's Why.

People may question whether or not trade shows will ever regain enough traction to return to where they were before the start of the Coronavirus pandemic.

However, there are still many reasons for people to attend live, in-person trade shows and events in the near future. Click here to learn why.

  The Must-Have Exhibit Components to Make Social Distancing a Priority

Everyone knows that social distancing rules will be implement at upcoming trade shows. So, what’s going to be the most visually appealing way to go about implementing these types of cues? Click here to read a couple of solutions that will make your social distance-friendly exhibit presence as seamless as possible.

  A Positive Inside Look at the Together Again Expo 2020

The Together Again Expo was recently held in Orlando, Florida. This event gave those in the exhibitions industry an opportunity to reunite and explore new possibilities for the future of exhibiting. Two representatives from Skyline Exhibits attended and gave us their feedback on their experience. Click here to read their observations.

  12 Eco-Friendly Giveaway Ideas for Your Next Exhibition

Increasingly more and more businesses are now smart to stay away from “gimmicky” style giveaways that often end up in the trash in favor of items that are eco-friendly and can have a positive impact on the environment. With that in mind, here’s a run-down of our current favorite eco-friendly giveaway ideas. Click here to see our list.

  The History of Trade Shows

Networking events can be traced back in time to when humans first learned the mutual benefit of trade. And while we attend different types of events in today’s modern world, the remnants of the past can still be recognized today.

Click here to read a brief history of trade shows.

  Companies Show the Importance of In-Person Marketing with Cross-Country Meetings

Companies have been struggling to figure out how to make virtual exhibits a successful replacement of live trade shows. The truth is that they won’t find a parallel solution because in-person marketing is irreplaceable. Click here to read our 3 big reasons why in-person experiences are more important than digital.

Join Us for Our Newest Educational Webinar:
How to Shift Your Digital Marketing
Strategy During COVID-19
Two Convenient Dates:
Wednesday, September 16, 2020 - 12:00 PM EDT / 11:00 AM CDT
Wednesday, September 23, 2020 - 2:00 PM EDT / 1:00 PM CDT
Did you have your digital marketing strategy planned out for months, just to have the COVID-19 coronavirus throw a wrench in it all? It’s important to continue connecting with your audience during this time, regardless of the current circumstances impacting us all. The convenient part about conducting a digital strategy around this pandemic is that we’re all in the same boat, so your content becomes that much more relatable to your entire audience.
In this webinar, we will give you some great tips on how you can shift your digital marketing strategy to help promote your business. We will discuss:
  • Strategic objectives to keep in mind
  • Promoting your business through digital media including email and social (Facebook, Twitter, Instagram, etc.)
  • When to use each digital platform
  • Other digital opportunities
  • Resources and measuring results
We will also be answering your digital marketing and trade show questions in our Q&A session. We hope you can join us!
12:00 PM EDT | 11:00 AM CDT   2:00 PM EDT | 1:00 PM CDT
All registrants will receive an email with a link
to watch the recording of the presentation.

    Trade Show & Events Pulse Check White Paper

In this report, Skyline Exhibits surveyed 445 exhibiting professionals from several different industries on how the COVID-19 coronavirus has impacted their trade show and event schedule, budget, workflow and the overall effect on their business.

Click here to request your copy today!
Our overall goal was to get a quick pulse-check on what participants feel needs to be done for them to attend future trade shows and events, their opinion on alternatives to live, face-to-face meetings and when they plan to travel for shows again.

The Skyline E-TIPS Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
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© 2020 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!