Skyline Exhibits presents the
December 2020 E-TIPS Newsletter

Dear Event Marketers,
As we wrap up 2020, there are a lot of questions about how the trade show and events industry can recover in 2021 after being hit hard by the COVID-19 pandemic. He have a thoughtful summary with some key ideas for you this month, as well as what two of the industry's larger trade shows are doing to prepare for their live in-person show in 2021.
We also have two great articles crammed full of tips on hybrid events and their impact on the future of the trade show industry. And if you need some tips on using social media to promote your event next year (whether it's in-person or virtual), register for our January webinar on social media promotions.
Thank you for your support this year and Happy Holidays from your friends at Skyline!
Matt Bohar
Skyline Exhibits
Social Distancing Designs for Exhibits by Skyline
December's Featured Articles:

  Shedding Some Light on the Future of Trade Shows

Currently, there is much anticipation for the trade show world to get back on its feet and return to business as usual. With many factors up in the air as event hosts continue to postpone, it’s easy to get discouraged. However, there are some signs pointing to a bright future ahead for events. Click here to check out these highlights.

  Touch Screens During COVID-19: Best Practices for Cleaning + New User Interfaces

Along with many other things, public-facing touchscreens need to be thought of in the new viral conscious context of COVID-19. Regular disinfectant-grade cleaning is necessary to help ensure that surfaces do not harbor viruses and bacteria. Click here for some guidelines that you can use for safely disinfecting touchscreen surfaces. 

  How Hybrid Solutions Help Keep Attendance Up at Live Events

As we head back into live events, we’ll see many changes in how each one is fulfilled. One very important aspect for exhibitors to prepare for is how attendees feel about stepping back into public spaces, specifically large events like trade shows. Click here to read why it’s important to start contemplating hybrid events. 

  Content Tips for a Successful Hybrid Event

Hybrid events are becoming a new key strategy to success in the trade show world. Executing them well takes additional planning on top of your traditional trade show event, but that extra effort will definitely make an impact! Click here for a list of content elements and tips you’ll need at your hybrid event. 

  HIMSS Exhibition Planning on In-Person Return in 2021

While most trade shows are turning to a virtual platform for the time being as they delay rescheduling their in-person events, HIMSS Global Health Conference & Exhibition has a rescheduled date set. Click here to see what they are doing to prepare for their live show and what the venue is doing to keep attendees safe. 

  NAB Show Ready to Refocus on Face-to-Face Marketing in 2021

Although 2020 hasn’t been the year to come together or unite through in-person events, it makes us all more hopeful for 2021. Canceled shows have given organizers time to ponder and refocus on the experiences that they’re able to create for attendees and exhibitors. Click here to read how the NAB Show is doing just that. 

Social Media Webinar 
Join Us for Our Next Educational Webinar:
Social Media for Trade Show Promotions
Wednesday, January 13
12:00 PM EST | 11:00 AM CST
  Wednesday, January 20
2:00 PM EST | 1:00 PM CST
Click Here to Register   Click Here to Register
Do you plan to attend trade shows or other events in 2021? Are you looking to promote your presence more using social media promotions? Or are you looking for new tips and best practices from experienced exhibitors? In this webinar, we will be sharing some new ideas and techniques you can use to help promote your presence and drive more attendees to your booth.
We will answer the 5 most asked questions we get about social media promotions for trade shows and events:
  1. What are the best social media marketing strategies for event promotions?
  2. What are the best ways to use social ads to promote my company at an event?
  3. What are the best ways to engage my audience, so they visit my booth?
  4. What are the best ways to create a video for my presence at an event?
  5. What are the best ways to measure and analyze my social activities when promoting my event?   
Then get your trade show or social media questions answered in our Q&A session. Learn helpful information that can help boost your trade show leads and improve your return on investment.
12:00 PM EST | 11:00 AM CST    2:00 PM EST | 1:00 PM CST 

    New! Tips for Successful Virtual Events & Video Conferencing Book

In this book, Skyline has compiled 18 blog posts originally published in Skyline E-TIPS. The posts combine valuable tips and trends about virtual trade shows, video conferencing, promotions and giveaways, engagement, lead management and much more.

Click here to request your copy today!

The Skyline E-TIPS Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
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© 2020 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!