Skyline Exhibits presents the
February 2020 E-TIPS Newsletter

Dear Event Marketers,
With the Coronavirus scare at the top of the news outlets, you may be asking yourself what you can do to ease your attendees' fears and protect your team. We have an article this month that includes 20 event and travel tips to consider given the Coronavirus outbreak.
We also have some practical advice about choosing a camera if you are, like many marketers, looking to ramp up your video marketing campaigns. And, if you are just starting out as a trade show or event marketer, you must read about the biggest mistakes exhibitors should avoid at trade shows and our ideas on how to be "popular" at trade shows. Now, if you have been exhibiting for awhile with little success at certain events, we share how to know when to "dump" your show and find a better one that will give you the results you need for your marketing programs.
And don't forget to mark your calendars for our March webinar: Attracting the Right Audience at Your Trade Show.
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
Skyline Exhibits Videos
February's Featured Articles:

  What Type of Camera Should I Use for My Marketing Video?

Do you worry about video quality or which type of camera your department should invest in? There are a lot of different types of cameras out there.

Here are 7 different types of cameras and how to best use them.

  The Biggest Mistakes Exhibitors Should Avoid at Trade Shows

Planning for your next trade show can be hectic. And sometimes, mistakes can be made when you are trying to juggle several tasks all at once.

With that in mind, check out our list of the top mistakes exhibitors make and do your best to avoid them.

  Know When to "Dump" Your Show... and How to Find a Better One

Do you know the feeling when you just went to a show and it was not as successful as you know it should be? Maybe it’s time to take another look at your event program and decide if it is time to say goodbye to some of those clunkers.

Click here to learn how.

  Bold Ideas to be "Popular" in the Trade Show World

Are you looking to stand out at your next trade show? Then you have to do what the other exhibitors aren’t willing to do. Check out these bold tips to help get you going!

Click here to view our tips!

  20 Event & Travel Tips to Consider Given the Coronavirus Outbreak

With the threat of the Coronavirus, more people are taking pause before booking their travel to their next event. You may wonder what you need to think about when preparing to travel or organize your next event.

Here are some things to keep in mind as you plan business travel.

Join Us for Our Next Educational Webinar:
Attracting the Right Audience
at Your Trade Show
Wednesday, March 18, 2020 - 12:00 PM EST / 11:00 AM CST
Wednesday, March 25, 2020 - 2:00 PM EST / 1:00 PM CST
Whether you are exhibiting at a conference, trade show or creating your own private branded event, you need to be sure to create awareness about your company, tell potential visitors where you will be and more importantly entice them to visit you. In this webinar we will cover some of the most important steps you can take to make your event a success.
The topics we will be covering include:
  • Identifying your audience
  • Selecting the right event
  • Targeting your audience for the event
  • Selecting your message
  • Delivering your message before the event
  • Drawing them in at the event
We will present for about 45 minutes and ask you some polling questions so that you can see what your peers may know that you didn’t think to ask, as well as our Q&A session.
click here to register  click here to register
Wednesday, March 18, 2020
12:00 PM EST / 11:00 AM CST
  Wednesday, March 25, 2020
2:00 PM EST / 1:00 PM CST
All registrants will receive an email with a link
to watch the recording of the presentation.

  Trade Show Planning Tips for Success!

In this digital book, Skyline has compiled 28 blog posts originally published in the Skyline E-TIPS blog. Authors include business owners, event coordinators, sales reps and marketing professionals.

This book is divided into 3 categories: beginners reference tools, planning and budgeting. To request your digital copy, click here.

The Skyline E-TIPS Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
Click below to learn more about Skyline:
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© 2020 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!