Skyline Exhibits presents the
January 2020 E-TIPS Newsletter


 
Happy New Year Event Marketers,
 
As we start the new decade, we have the opportunity to look back, evaluate what we've accomplished and determine what steps to take next. In this newsletter we review some of our top blog posts for 2019, share key exhibition and marketing trends we have noticed and share a list of top North American shows for Q3 of 2020.
 
The new year is also a big season for recruiting. So we have an article with some important tips to keep in mind to go beyond networking at your next trade show and actively recruit high-value prospects. Finally, as trade shows and events continue to evolve to be more interactive, we have an article about how to take your booth staffing to the next level. This article outlines 7 steps you can take to help your staffers engage, qualify and inform your visitors effectively.
 
Best Regards,
 
Sofia Troutman
Sr. Digital Marketing & Product Innovation Manager
Skyline Exhibits
 
January's Featured Articles:
Skyline Exhibits Rental Program

  Prep for 2020: Top 2019 Skyline E-TIPS You Can Learn From

As we wrap up the year, sometimes, we have a bit of time to re-visit what worked and maybe catch up on some of our learning.

To help you do just that, here is a summary our most popular webinars and blog posts for this year. Click here to learn more.

  2020 Trade Show Outlook and Marketing Trends

The year 2020 is here! Check out this brief trade show industry outlook, including two key marketing trends to keep in mind for this year: customer experience and employee engagement.

Click here to read our summary.

  Top North American Trade Shows for Q3 2020

July, August and September 2020 trade shows and events are closer than you think! Here is a listing of the Top North American Trade Shows of Q3, 2020. Now is the time to start planning!

Click here to see the list!

  Recruiting at Trade Shows

Trade shows are a great place for networking and part of that networking may entail finding new recruits for your organization. But it requires different tactics than you’d normally use when interviewing actual applicants at your office.

Click here to read our do’s and don’ts when it comes to finding high-performance prospective employees at trade shows.

  Don't Just Staff There, Entertain Your Visitors

What steps can you take as an Exhibit Manager to help your staffers succeed? Having a compelling offer and promoting your presence is essential, but having staffers who can engage show attendees well enough so they can attract, qualify and inform your visitor is paramount. Click here to view these helpful tips.

Skyline Educational Webinars 
Join Us for Our Next Educational Webinar:
Social Media for Trade Show Promotions
 
TWO CONVENIENT DATES!
 
Wednesday, February 12, 2020 - 12 PM EST / 11 AM CST
Wednesday, January 19, 2020 - 2 PM EST / 1 PM CST
 
Do you attend trade shows or other events? Are you looking to promote your presence more using social media promotions? Or are you looking for new tips and best practices from experienced exhibitors? In this updated webinar, we will be sharing some new ideas and techniques you can use to help promote your presence and drive more attendees to your booth.
Attend this live webinar to learn:
  • Which social media websites to use first
  • What content works best in social media
  • Examples of pre-show, at-show, and post-show promotions on social media websites
Then get your burning trade show questions answered in our lively Q&A session. Learn helpful information that can help boost your trade show leads and improve your return on investment.  
 
click here to register for Feb 12  click here to register for Feb 19
Wednesday, February 12, 2020
12:00 PM EST / 11:00 AM CST
  Wednesday, February 19, 2020
2:00 PM EST / 1:00 PM CST
 
All registrants will receive an email with a link
to watch the recording of the presentation.

Getting Booth Visitors White Paper   White Paper: Getting Booth Visitors Via Online & Social Promotions

In this book, Skyline has compiled 26 articles written by multiple authors with over 100 years of combined marketing and sales experience.

These articles combine information about social media tools and tactics, pre- and at-show promotions, digital marketing tools and general marketing tips.
 
From experienced trade show consultants, traditional marketers and digital marketing practitioners, these authors know trade shows and how to leverage modern marketing tools to help draw new and returning visitors to your trade show or event. Click here to request your copy today!

The Skyline E-TIPS Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
 
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© 2020 Skyline Exhibits. All rights reserved.
 
Skyline Exhibits
 
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
skyline.com
 
 We wish you success at your next trade show!