Skyline Exhibits presents the
October 2020 E-TIPS Newsletter

Dear Event Marketers,
Much like creating your own homemade Halloween costume, designing a virtual exhibit requires a plan with tips and advice from the experts. This month, we have a lot of great ideas for you on how to make your virtual experience memorable and engaging, as well as tips on lead generation and how to fill the void left by canceled in-person events.
Whatever your exhibiting challenges are, we hope that you can use these tips as a resource for continued success. Also, remember that we welcome your suggestions about what topics you would like for us to cover in future issues.
Warm regards,
Matt Bohar
Skyline Exhibits
Social Distancing Designs for Exhibits by Skyline
October's Featured Articles:

  Breaking Down the Benefits of In-Person vs. Virtual Trade Show Reach

While it’s a fact that business relationships, experiences and interactions cannot be duplicated on a digital level, we as a networking industry have begun filling this face-to-face void with virtual trade shows and events. And even though the advantages don’t always equate to or outweigh the benefits of in-person trade shows, they’re worth addressing. Click here to learn more.

  How to Continue Building Relationships with Virtual Trade Shows

Virtual trade shows are great for gaining new leads and reaching prospects that may not have the availability to attend your in-person shows, but they aren’t the greatest at cultivating relationships. While it’s not impossible to continue building relationships through virtual trade shows, it’s definitely not as easy as it is to engage with a person one-on-one at an event. Click here to learn why.

  8 Tips for a Highly Engaging Virtual Event

Due to social distancing from the COVID-19 coronavirus pandemic, virtual events are popular right now. But the virtual event world may be confusing and overwhelming for some. Don’t worry! If you have a vision, amazing content, and a trusted event partner who knows virtual, you are ready to get started! Click here for some great tips that are sure to help you plan your next virtual experience.

  How To Fill The Marketing Void of Your Canceled Trade Show

With canceled trade shows come lost opportunities. For many businesses, trade shows are one of their main sources of revenue. Click here for some innovative ways that you can redirect your marketing endeavors to ensure that your marketing dollars are able to bridge this gap until trade shows are back in action.

  Lead Generation from Virtual Trade Shows is in a League of It's Own

With so much potential to interact with and win over buyers, the value of a trade show is quite powerful if a business has a strong plan for lead generation and well thought out follow-ups. For a few breakthrough tips on following up with your leads, we cover the benefits that come from lead generation through virtual trade shows. Click here to view our tips!

Planning for Success Webinar
Join Us for Our Newest Educational Webinar:
Planning for Success in a Virtual World
Two Convenient Dates:
Wednesday, November 11, 2020 - 12:00 PM EST / 11:00 AM CST
Wednesday, November 18, 2020 - 2:00 PM EST / 1:00 PM CST
Without face-to-face marketing available to us today, most companies have had to move towards virtual platforms for our marketing needs. However, as options are vast and can get costly, it is easy to get overwhelmed on the path to success. Join us as we provide an overview to help you navigate the virtual marketing world. We will cover:
  • Setting objectives
  • Selecting the right platform for you
  • Budgeting and timeline
  • Pre-event marketing tips
  • Navigating the event
  • Lead capture & post-show marketing tips
We will also answer your questions at the end of the presentation portion of the webinar. Ask us anything! Please join us for this informational, free webinar.
12:00 PM EST | 11:00 AM CST   2:00 PM EST | 1:00 PM CST

    Trade Show & Events Pulse Check White Paper

In this report, Skyline Exhibits surveyed 445 exhibiting professionals from several different industries on how the COVID-19 coronavirus has impacted their trade show and event schedule, budget, workflow and the overall effect on their business.

Click here to request your copy today!
Our overall goal was to get a quick pulse-check on what participants feel needs to be done for them to attend future trade shows and events, their opinion on alternatives to live, face-to-face meetings and when they plan to travel for shows again.

The Skyline E-TIPS Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
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© 2020 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!