Skyline Exhibits presents the
July 2021 E-TIPS Newsletter

Dear Event Marketers,
Summer is here and the trade show and event industry is hot, hot, hot! Things have definitely picked up with postponed and rescheduled events and we are assisting our current and new clients make their next show a big success! 
In this month's edition of the E-TIPS newsletter, we have some great insights on how to best choose your booth's next location, as well as some tips on how to stretch your exhibiting budget. We also discuss the importance of using videos in your trade show marketing plan and a tool that can help you comminicate better with international exhibitors at your hybrid or virtual events. 
We hope your event planning is going well. If you need any assistance or wish to meet with one of our experienced exhibiting consultants, feel free to reach out anytime. Happy exhibiting!
Matt Bohar
Skyline Exhibits
Trade Show Are Back!
July's Featured Articles:

  4 Factors to Help You Pick the Best Trade Show Booth Location for Your Business

There are many factors that go into a successful trade show marketing program. And while both your booth itself and your booth staff are extremely important, what's a great booth, a great staff and a great product or service without a great spot on the show floor? Click here for a few tips to help you pick the best booth space for your business and a location on the show floor that works to your advantage.

  Do You Know About These Budget Friendly Trade Show Options?

Trade shows are coming back full throttle and planning ahead can save your company money. And because the rush is on, you may need to book some services further out in advance than you have before just to make sure they are available to you later this year. Click here to check out some great budget saving tips that you should consider when planning for your events later in the year.

  Video Content: A Trade Show Marketing Must-Have

Video is now at the forefront of social sharing, networking, and business marketing. It's driving immense growth on nearly every social platform. It's also important to incorporate video in your trade show exhibit marketing. Click here to learn how you can build video into your trade show marketing plan and stay up to date with the latest consumer preferences.

  New Translation Tool Opening Doors for Hybrid and Virtual Trade Shows

Through virtual exhibiting, small businesses have been able to reach consumers across the country (and even across the world) that they may have never had the chance to at an in-person trade show. Now, a new tool may help improve cross-culture communication and boost the potential to bring together rooms of people who otherwise would have had a difficult time sharing ideas. Click here to learn more.

  Las Vegas Expansion and Fun To-Do's in 2021

As of June 1st, Las Vegas has returned to pre-pandemic guidelines and trade shows and events are back. And if you are planning to travel to Sin City later this year (to exhibit at a show, attend a show, or for some personal time off), we have 5 great activities you might enjoy. Remember, what happens in Vegas, stays in Vegas! Click here to view our list.

Join Us for Our Next Educational Webinar:
Leverage Digital Marketing
for Your Trade Show
Wednesday, August 11th
12:00 PM EDT | 11:00 AM CDT
  Wednesday, August 18th
2:00 PM EDT | 1:00 PM CDT
Click Here to Register   Click Here to Register
Digital Marketing is everywhere! But what is it and how can you leverage all these tools for your next trade show? We have some great tips on how your company can utilize digital marketing to reach prospects where they are most active (on their mobile phones, on social media or on Google) so they can become aware of your presence at the show and add any of your events to their calendar. We will discuss:
  • Strategic objectives to keep in mind
  • Promoting your presence through digital
  • Digital marketing tactics before the show
  • When to use each digital platform
  • Events as a content source
  • Other digital opportunities
  • Microsites
  • VR and AR
  • RFID & QR codes
  • Prep timeline
  • Digital resources
  • Measuring success
We will also be answering your digital marketing and trade show questions in our Q&A session. We hope you can join us!
12:00 PM EDT | 11:00 AM CDT    2:00 PM EDT | 1:00 PM CDT 

Educational Book by Skyline    Skyline Exhibits Educational Book: Better Branding & Booth Design

In this book, Skyline Exhibits has compiled 29 articles originally published on the Skyline E-Tips blog. These posts combine valuable information about:

• Booth branding
• Booth design
• Integrating technology

Click here to request your copy!

The Skyline E-TIPS Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
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© 2021 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!