Skyline Exhibits presents the
May 2021 E-TIPS Newsletter

Dear Event Marketers,
Summertime is quickly approaching... and so are live, in-person trade shows! We here at Skyline are working hard with our clients to make sure they have everything they need to exhibit safely and successfully. All of our dealer offices around the country are open for business and ready to help now.
In this month's edition we have some great articles on how you can plan and prepare for your next event. From tips on how to use SEO to generate new leads, to tips on how to follow-up effectively on your trade show leads. Plus, we answer the most popular questions we have received over the last couple months.
We can't wait to see you later this year at your next event!
Matt Bohar
Skyline Exhibits
Skyline Limitless
May's Featured Articles:

  How SEO is a Top New Lead Generator for Trade Shows

If you have not yet noticed, leads are becoming harder to obtain with the ever-growing amount of competition in each industry and the amount of marketing avenues companies now have at their fingertips to try and reach their prospects. Click here to learn how you can use SEO to drive lead generation and boost your trade show marketing efforts.

    In-Person Trade Shows are Coming in Hot This July

Trade shows are being rescheduled left and right. Some are in-person, some online and some a hybrid of both. While every month that passes is gradually growing in the amount of in-person shows returning, July is looking promising for several large shows across multiple industries. Click here to learn about a few of these big shows that are making a comeback. 

    Exhibiting in 2021: What Exhibit Managers & Event Coordinators Are Asking About

The buzz is that in-person trade shows and events will be back very soon. People are trying to make sense of the role of face-to-face marketing and the risks of getting back into it. In this post we answer some of the top questions that we have been asked by various customers in the past few months in all of the industries that we serve. Click here to learn more.

    Are You Prepared for New Policies at Your Next Trade Show?

With more live events restarting later this year, there will be new requirements for those in attendance. Click here for some things to look out for at your upcoming event to make sure you’re up to date on new policies, procedures, and changes. Every show will be a little different post-covid, so do your research to make sure you are good to go when showtime rolls around. 

    3 Tips for an Effective Trade Show Follow-Up Plan

With lead generation being a top priority for trade show marketers, that makes lead follow-ups equally as important. However, without a solid follow-up system in place, a lead that took so much effort to obtain becomes nearly pointless. Whether your method simply needs more structure, or if you need to start following up altogether, we have 3 tips on creating a follow-up plan that provides greater results. Click here to read our tips.

Join Us for Our Next New Educational Webinar:
Trade Show Booth Staff
Training Tips & Trends
Wednesday, June 16
12:00 PM EDT | 11:00 AM CDT
  Wednesday, June 23
2:00 PM EDT | 1:00 PM CDT
Click Here to Register   Click Here to Register
In-person trade shows and events will be back very soon! That means it's time for a refresher on booth staff training, including an update on new rules and regulations, as well as new ideas and techniques you can use to ensure your staff and booth visitors are safe. We will discuss:
  • New rules and regulations
  • Booth staffer selection tips
  • Lead management tools
  • When to train your staffers
  • Engaging attendees
  • Evaluating staff after the event
  • Interactive video examples
We will also answer your booth staffing and trade show questions during our Q&A session. We look forward to helping your company get back to live, in-person trade shows safely!
12:00 PM EDT | 9:00 AM PDT    2:00 PM EDT | 11:00 AM PDT 

    Tips for Successful Virtual Events & Video Conferencing Book

In this book, Skyline has compiled 18 blog posts originally published in Skyline E-TIPS. The posts combine valuable tips and trends about virtual trade shows, video conferencing, promotions and giveaways, engagement, lead management and much more.

Click here to request your copy today!

The Skyline E-TIPS Newsletter is provided
by Skyline Exhibits, the leading designer and builder of
trade show displays, graphics and services.
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© 2021 Skyline Exhibits. All rights reserved.
Skyline Exhibits
Skyline Exhibits
3355 Discovery Road
St. Paul, MN 55121
Phone: (800) 328-2725
 We wish you success at your next trade show!